Target audience : victims of domestic abuse from 25 - 50 years old
Against domestic violence, the concept is to show the impact of abuse straight in target audiences' faces. Playing with emotions, victims who relate to it will be visually 'persuaded' to call and seek help. The position of the model in the poster is literally cornered and hugginer knees in a helpless position, this further shows the vulnerability of women who were domestically abused.
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