Product : Pocky
Target audience : Young working adults aged 20-28 years old, with a sense of humour
Concept : To show the advertisement as if the viewer is holding the magazine and salivating over the page as he/she saw the pocky sticks advertisement. Irresistibly desirable and delicious so much so that the viewer cannot help but lick , salivate and bite off part of the page. This is a humour approach to attract the target audience.
No comments:
Post a Comment